Yoav Friedlander

As natural observers, we learn and understand with our fives senses—that is, until they’re impeded by things such as geography or time, in which case we look to outside experiences to fabricate our own. Enter photography: the window to shared places, moments and experiences from which we inform our own by others’ documented memories. For photographer Yoav Friedländer, those shared memories are more than memories, but opportunities to develop personal meaning and effect.