Julian Berman’s photographs have graced the covers, pages, and billboards of a variety of distinguished publications including Bloomberg Businessweek, Complex, the Los Angeles Times, the New York Times, Nylon, Paper Magazine, Billboard Magazine, and brands such as Adidas, Huf, and Golf Wang. While pictures often speak for themselves, they don’t always tell the whole story, especially the story of the person behind the lens.
Having mastered our generation’s visual dialect, Berman’s photographs target our imagination, test our objectivity, and seamlessly merge our visual and auditory senses. He’s photographed some of today’s most innovative entertainers and creative visionaries, and has re-defined our culture’s perception of celebrity.
While Berman has photographed some of our generation’s most interesting entertainers who carry a certain reputation and persona, he’s managed to stay under the radar, away from Hollywood’s superficiality and focus on his career. “I don’t care about the likes or the notoriety. I don’t care about chilling with famous people. Half the time it isn’t even fun anyways! I care about working,” says Berman. “I shot some kid recently who rolled up with his whole crew, sipping lean. I’m literally shooting some rapper and his entire entourage is just sitting there not talking to anyone. It’s really weird. That’s why straight edge, hardcore resonated with me. I just think it’s the tightest thing. When I listened to Judge for the first time that literally solidified me being straight edge for the rest of my life. Those dudes are so heavy, so sick! The lyrics are so crazy. ‘Those drugs are going to kill you if I don’t get you first,’ like what!”