LA Qoolside really just have one goal for their music; make it fun, make it a party. It’s something they’ve had no problem achieving with their dance-punk, percussion-driven pop jams, including their most recent single and accompanying video for “Sad Gurl.”
The Los Angeles trio, made up of Marika Dahlin and twin brothers Michael and Thomas Mauriello, dropped the new single last Friday via Playboy, where they explained how “Sad Gurl” was about being in a war with one’s inner self.
“’Sad Girl’ is a song that is inspired by the inner workings and self destructive nature of one’s own mind. ‘Sad Gurl’ melodically touches on coping mechanisms, the metaphorical security blanket and learning to suck on one’s own thumb. Essentially we all need to think, ‘Check yo’self, before you wreck yo’self.’”
LA Qoolside’s punky percussion, avant effects, and rap-sung vocals on the new track are both edgy and a blatant blast of insatiable beats, that will no doubt have you pressing replay. “Sad Gurl” is no different than the band’s previous releases: weird, playful, unclassifiable, and brilliantly addictive.
The video is another self-directed gem, which features Playboy’s Playmate of 2017, Brook Power riding around on a horse, swigging 7-Up, and the band tranquilly cruising the vast landscape that they all inhabit.