A few months back, Scott Albrecht decided it was time to reacquaint himself with himself: the full-time art director with the time-allowing artist. The outcome? The compromise between a [now-]time-allowing art director and a [now-]full-time, self-serving artist. Hallelujah.
His work is a realized cooperation of his artistic trainings (formal and passed-down; digital and tangible) and his day-to-day motions. The clickable meets the material meets the unscripted, essentially, via woodworking, graphic design, collaging and the pairing of ink and paper. Aesthetically, his work is minimalistic, reliant on the edges and angles assured in geometric poise against the literal grip of hand-drawn typography. It’s impressive considering the depth of his storytelling—a divulgence formed from the mindfulness of its author—and translations, from unbounded experiences to assembled understandings, drawn, laser-cut and oriented to perfection.
His motivations are as candid as a New York stroll, deliberate only in innate curiosity and a sketchbook to fill. “My work is inspired by the day-to-day that happens around me—from the bigger events that cause a shift in daily balance, down to the smaller ones that we may regularly interact with but almost always ignore. I draw inspiration from these moments, and use my work as a way to create a record of these experiences and through the process better understand the opportunities they may create,” says Albrecht. In the same way that you might collect ticket stubs, Albrecht collects impressionable happenings he then makes sense of, visually—a combination of cognitive recall with the unrelated relations our minds wander to.
Of course, forming a full-time-artist routine from newfound nothingness isn’t easy, and through this self-motivated resurgence we’re about to experience a visual translation of Albrecht’s practices and of his headspace, to date (hint, hint).
We’re thrilled to have Scott Albrecht in our upcoming issue 09, out October 14th. Stay tuned for more details about Scott’s upcoming feature and the release of issue 09.